LVL UP BARCADE

LVL UP Barcade is an arcade and bar concept I created to practice branding anf layout in a restaurant setting. The brand boasts neon blues and pinks to evoke a retro feel, and blocky, abstract lettering to push a futuristic vibe. The biggest challenge for me in this project was creating something unique that did not feel cliche or childish, but that would appeal to those who grew up in the 80's and 90's. I feel that I was successful in this after a round of redesigning a year after this project's creation.